Video is well on its way to becoming the whiz-kid of content marketing. The form is mobile and dynamic, highly shareable, and, if employed correctly, can be far more engaging than standard text-driven marketing. Video also offers a brilliant way to give your company a human face, and to target a younger, more tech-savvy market. Despite these notable and proven assets, however, many marketers have been slow to dive in to this trend, and are now scrambling for ways to take advantage of video content marketing.
If you’re a marketing or brand leader who’s nervous about video, you may not be able to put it off any longer. YouTube predicts that soon 90% of internet traffic will be video. While that may seem like a bold claim, the fact that YouTube logs over 1 trillion hits per year makes that claim one to take notice of.
With that in mind, and to help you get started or take your video campaigns to the next level, we’re presenting some of our favorite do’s and don’ts for executing killer video content marketing.
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