Mobile Marketing Campaigns are a Must Today.
Mobile marketing campaigns are reaching a growing audience which means one of two things for your company’s content marketing strategy. As mobile is only increasing in usage, companies can adapt to it and increase their consumer base. Alternatively, they can remain in their current desktop-oriented strategies and eventually see erosion of their client audience.
Since 2009, consumption time on mobile among has tripled among Americans and now accounts for 12% of all media consumption. With little reason to project a downturn in this trend, companies that grasp the need to adapt now will be that far ahead of the competition in a few years.
Why Use Mobile Marketing?
A study by Outbrain revealed that mobile devices are taking a slice out of the pie of content delivery enjoyed on desktop. Though 82% is still accessed by desktops, the remaining 18% is being accessed by more
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